Our Team
Rockstars Of The Tour Sector
Fully rockstars, partly magicians, our team members have the track-record, motivation and tricks up their sleeves to grow our clients’ tour businesses. They scour the globe to uncover little-known strategies and best practices that generate growth for tour businesses and align with the Guest Focus Formula™.
Best of all, our team won’t come to you with theories and ideas, but battle-tested ways for growing your business. That’s because our coaches are not just teachers, but active tour business operators themselves!
In launching Guest Focus, we developed a coaching program that we — as guides and tour operators — wished had existed to support our growth plans.
Helping tour operators succeed is our professional joy. Seeing struggling operators transformed into confident business owners gets us out of bed in the morning.
Founder & Lead Coach
Kelsey is the founder of Guest Focus and the Be a Better Guide Project.
Director & Lead Coach
Chad is an experienced tour leader, trainer and tour business consultant.
Tour Business Coach
John founded Bulldog Tours in 2001 as a hobby with a goal of helping preserve his hometown.
Jessica Gregory
Marketing Coach
Jess began her journey into tour operations by building websites with Tourism Marketing Agency,
Catherine Wilhoit
Tour Business Coach
Born and raised in Charleston, SC, Catherine began her 18-year career in tourism
Simon Burke
Tour Business Coach
Simon began his career in tourism as a tour guide with Fat Tire Tours – Paris.
Ana Ines Figueroa
Tour Business Coach
Ana is a vibrant tour business coach with a rich tapestry of experiences across South America and beyond.
Angela Shen
Tour Business Coach
Angela Shen is a proven business builder with deep roots in entrepreneurship and brand management.
Jess Jeacle
Tour Business Coach
Originally a high-school teacher in Melbourne, Australia, Jess fell into tourism by accident while spending a sabbatical year in Paris.
Midgi Moore, CCTP
Tour Business Coach
Midgi is the owner and Chief Eating Officer for Juneau Food Tours and Taste Alaska!
Tim Kreutzer
Tour Business Coach
As a native of Colorado, Tim was introduced to the world of outdoor recreation at a very young age.
Dave Kratt
Tour Business Coach
After receiving my Applied Degree in Ecotourism & Outdoor Leadership from Mount Royal University in Alberta, Canada, I have made a living for the past 20 years in the alternative tourism industries.
Staci Giovino
Tour Business Coach
A Colorado native, Staci left a job she loved designing dental offices and funeral homes, to accompany her husband on a job transfer to the Central Coast of California in 2009.
Casey Hanisko
Tour Business Coach
Casey is the founder and owner of Casey Hanisko LLC, which focuses on leadership and business coaching and adventure travel marketing and sustainability consulting.
Yaron Burgin
Tour Business Coach
Born in Israel, Yaron’s passion for the travel industry came from traveling – traveling extensively throughout Asia, Central America, Australia & Europe, both as a backpacker and with his family.
Why Tour Operators Engage Us When They're Ready To Start Or Grow
There are many reasons, but here’s a handful of the commonly-mentioned ones:
We have industry-specific experience.
Tour businesses come with a vast array of nuances that other industries simply don’t have. For example, tour booking software selection criteria, recruitment methods for tour guides, filming inspiring tour videos, writing engaging tour descriptions and many, many more.
We guarantee our work.
You’ll earn back your investment in our coaching program or we’ll keep working for free until you do. Learn more.We have a proven methodology for growing tour businesses.
We were the first company in the world to develop and trademark a methodology for sustainably growing tour businesses — the Guest Focus Formula™. This methodology is the result of hundreds of years industry experience, combined with lots of trial and error.
We achieve great results, it’s that simple.
Some consultants and agencies talk a good game, but we actually increase revenue and profits for tour businesses. Our approach is proven as evidenced by our client testimonials.We’ve worked with tour businesses just like yours.
We have the advantage of having grown thousands of tour businesses, in over 75 countries, working with businesses from start-up stage to $500K+ in revenue. This means that regardless of the tour, activity or experience you’re selling there’s a good chance we have experience developing and marketing something similar. Experience counts.We’re the recognized authorities on growing tour businesses.
In fact, our founder Kelsey Tonner is a regular speaker at industry conferences worldwide having presented 20+ keynotes and presentations. Check out Kelsey’s presentation at Arival 2018 in Las Vegas (apologies to James Brown for the hip rotations)Free Strategy Call
Book a FREE 45-minute call with one of our tour business coaches to review your goals, explore your challenges, and receive actionable steps to grow your tour business
