Ana Ines Figueroa
Tour Business Coach
Ana is a vibrant tour business coach with a rich tapestry of experiences across South America and beyond. She lives in Argentina, within the Andes Mountains and her commitment to environmental conservation shine through in everything she does. Her journey in the travel industry began as a hands-on guide and tour leader, which eventually inspired her in 2010 to launch a small tour operating business to work in the B2B supplier under the name of Adventure & Landscape. In 2024 she pivoted her business, rebranding as ADENTRANDO working as an Argentina DMC organizing active trips that are sustainable and responsible by design. Her company is also expanding its offer presenting a curated collection of adventure trips in South America.
Ana is an adept trip designer, insightful guide trainer, and a consultant specializing in sustainable product development. Her expertise isn’t confined to Argentina; many of her bespoke tours visit Chile, Brazil, Bolivia, Uruguay, Peru, Ecuador, Panama, Colombia, and even as far as Jordan. Known for her engaging presentations at international travel events, Ana delves into intricacies around local communities and the travel sector, advocating for sustainable practices that benefit all.
Her educational background in sustainable development and tourism management complements her entrepreneurial spirit perfectly. Ana embodies resourcefulness, a flexible mindset, and an innovative approach to problem-solving. Whether you’re navigating the startup phase of your tour business or looking to scale, Ana’s blend of hands-on experience and strategic insight offers practical, actionable guidance to propel your tour business forward.
