We’re excited to announce that we have changed our name to Guest Focus!
The free resources of the Be A Better Guide Project will continue to be available, but we wanted a name that could grow with us yet captures the essence of our mission.
We feel that this new name perfectly embodies our rock-solid belief that guest experience is the foundation of every thriving tour business.
Importantly, our vision hasn’t changed:
To help fill the world with engaging and inspiring experiences.
Though our mission is now more focused:
To create the world’s best coaching program for tour business owners, empowering hard-working entrepreneurs to build thriving, profitable tour businesses.
Our free guide training hub at beabetterguide.com will soon be hosted on guestfocus.com as we continue to move into our new online home. Similarly, our email has changed and we’re thrilled to unveil our new logo.
This logo perfectly captures our unique focus on the guest experience as the foundation for a thriving tour business.
What’s more, we’ve been working closely with over 20 business owners in our new tour business coaching program – and the results have been amazing. Check out our client case studies.
Since 2015, our programs have helped over 2,000 tour operators from 75+ countries grow their businesses – and we’re excited to grow that number through 2022 and beyond.
Thank you for being part of our journey, and we hope you’ll continue to join us as we move forward under our new name.
