Kelsey Tonner

Founder & Lead Coach

Kelsey is the founder of Guest Focus and the Be a Better Guide Project. He has over two decades of experience helping tour business owners – not only as a coach, mentor, and consultant – but also as a tour designer, operations manager, tour leader trainer, and award-winning guide. Kelsey is a regular speaker at 30+ international industry conferences.

As a true-blue Canadian, he simply adores being out in nature. Camping, biking, hiking, paddling, skiing – you name it. Working on this business with his incredible wife Sarah enables them to explore the world, living remotely with their three beautiful daughters.

Kelsey Tonner
Founder & Lead Coach

Kelsey is the founder of Guest Focus and the Be a Better Guide Project.

Read more about Kelsey >

Chad Krolouski
Director & Lead Coach

Chad is an experienced tour leader, trainer and tour business consultant.

Read more about Chad >

John LaVerne
Tour Business Coach

John founded Bulldog Tours in 2001 as a hobby with a goal of helping preserve his hometown.

Read more about John >

Growth Marketing Video

7 Best Practices for Your Tour Sales Pages

If you want potential guests to book your tour online, you need to make it super easy for them to do...

Thumbnail - Guest Focus Introduction for tour owners

Guest Focus News Video

Be A Better Guide Project becomes Guest Focus

We've got a brand new name, a brand new logo and a brand new website. All of the free resources and training...

Audio Tour Guide Training Video

The one simple technique that great speakers use, that most tour guides have never heard of…

As tour guides, we have a lot to learn from some of the great orators of history, as well as great speakers...