TRAINING & WORKBOOKS

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7 Best Practices for Your Tour Sales Pages
If you want potential guests to book your tour online, you need to make it super easy for them to do...
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Definitive Guide to Growing Your Business
Workbook

Build a practical, step-by-step plan to grow your tour business using our unique guest-first approach.

Irresistible Tour Descriptions Workbook

Increase conversions on your tour pages and drive more sales by following these 12 recommendations.

Free Strategy Call

Book a FREE 45-minute call with one of our tour business coaches to review your goals, explore your challenges, and receive actionable steps to grow your tour business

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Professional-Tour-Descriptions
How to Write An Effective Tour Description - Magic Moments & Open Loops
Want to make your tour descriptions more effective? Learn about magic moments and open loops, and see...
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How Tour Guides Can Become Your Best Marketing Asset
When it comes to marketing, tour guides are a valuable asset. They have the ability to develop relationships...
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How to Sell More Tours with Scarcity & Urgency
Learn how to sell more tours using scarcity and urgency in your tour descriptions. Plus, find out how...
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How to Use Photos and Videos to Sell More Tours
Photos and videos are powerful selling tools for a tour operator. When done well, they invoke an emotional...
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tourism
How to Name Your Tour & Tour Name Ideas
Learn how to name your tour and how to write a bold promise to entice prospective guests into your description....
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Landing-Page
7 Best Practices for Your Tour Sales Pages
If you want potential guests to book your tour online, you need to make it super easy for them to do...
READ MORE
Thumbnail - Guest Focus Introduction for tour owners
Be A Better Guide Project becomes Guest Focus
We've got a brand new name, a brand new logo and a brand new website. All of the free resources and training...
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online reviews for tour operators
Online Reviews: The Ultimate Guide for Tour Business Owners
First things first. To generate positive reviews, you need genuinely satisfied guests. To get satisfied...
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Tour Guide Experiences
How Rosa Increased both her Revenue and Reach with AirBNB Online Experiences
Rosa was leading a successful in-person walking tour of Bergen, Norway via AirBNB Experiences before...
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The one simple technique that great speakers use, that most tour guides have never heard of…
As tour guides, we have a lot to learn from some of the great orators of history, as well as great speakers...
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get people’s attention
How to speak in front of a group and How to get people’s attention
How can we effectively get people’s attention when leading a tour or facilitating and experience? Find...
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Devour Tours
How Devour Tours Earned 14,000eu with their First Online Product
Devour Tours was planning to expand to new markets across Europe when they had to shut down in-person...
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Happy-Tourist-Guide
How to recruit world-class tour guides
Want to give your guests an unforgettable experience? Here's everything you need to know about world-class...
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withlocals-couple
Why Withlocals Believes Private Online Experiences are Here to Stay
Withlocals was offering personalized, private tour experiences throughout Europe and Asia when Covid...
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Why Avital Tours Revenues are Higher Now Than Ever Before
Avital Tours had just expanded their culinary experiences to New York City when coronavirus forced them...
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