Author: Abby Herman

This is where pervasive marketing comes in—a strategy that’s helping tour businesses create meaningful connections with their audience, without spreading themselves too thin.

We’ll show you how creating genuine connections with your ideal guests can turn casual browsers into lifelong superfans.

In this week’s video, we’re showing you how by sharing how to provide value through inspiring, educating, and entertaining your ideal target guests across the phases of the traveler’s journey using the VIP Marketing Method™.

This week, we’ll explore the often-misunderstood difference between branding and marketing, walk you through creating effective brand guidelines, and introduce you to the StoryBrand framework—a powerful tool that complements our Guest Focus formula and VIP Marketing Method™.

Let’s dive into how the VIP Marketing Method™, combined with Google’s Five Stages of Travel, can help you both put some ease and structure into your marketing but also meet your guests exactly where they are in their buying journey.

This strategy will help you achieve the growth, profitability, and financial freedom you deserve while building a purpose-driven, guest-centric business that makes a lasting impact on the individuals and communities you serve.