And your goal when adding value to your content needs to be to:

1. Inspire wanderlust with captivating stories and visuals
2. Educate potential guests about your destination and experiences
3. Entertain your audience to keep them engaged and coming back for more

Where should you start? Seed content!

The Power of Seed Content

The first step in implementing the VIP Marketing Method™ is creating adding value in the form of seed content. This is primary written content that you can repurpose and extract to create multiple pieces for other channels, mediums, and platforms.

A blog-post-first approach works well for this primary content creation. From one piece of seed content, you or your marketing team can eventually repurpose or extract multiple pieces of content for other channels.

Leveraging AI for Content Creation

AI can be a powerful tool in your content creation process. It’s great for helping with brainstorming content ideas, supplementing your ideal target guest research, and even summarizing and repurposing content quickly.

Here’s an effective prompt to help with brainstorming:

“You are a world-class marketing strategist working for (your tour company). Our ideal target guest is (describe your ideal guest). Here’s the main problem we solve: (state the problem). Here are some of our clients’ challenges: (list challenges). Here are some of our clients’ desires: (list desires). Here are some of our clients’ objections: (list objections).”

Then, ask the AI to develop a list of blog post ideas for helping your clients during a specific stage of Google’s five stages of travel.

However, remember that AI is a tool and shouldn’t replace your human creativity and empathy for your ideal target guests. Your unique experience and personality are what truly set you apart.

Real-World Content Marketing

Let’s look at how real tour operators are putting the VIP Marketing Method into action:

Vancouver Foodie Tours

This company specializes in team-building experiences. Using the AI-assisted brainstorming technique, they generated compelling blog post ideas like “Beyond the Office: Unique Team Building Activities in Vancouver” and “Creating Lasting Memories: Why Unique Experiences Matter for Team Building.”

Mystical Asia Tours

This multi-day tour company takes Australians on their first trips to Vietnam. Peter used the VIP method to create targeted content for each stage of the travel journey. One piece of dreaming phase content was repurposed into a lead magnet, generating over 200 new email subscribers in just a few months.

XO Tours in Hanoi

This company demonstrated how providing valuable content not directly related to their tours can still attract and engage potential customers. Their blog post “Custom Made? Yes, Please! A Guide to Custom Tailoring in Vietnam” meets potential customers where they are, addressing their broader interests and needs. While custom tailored clothes isn’t related to food tours, it’s a challenge their ideal target customer has and is searching for online. They have questions, and they find their answers with XO Tours!

Putting Tour Operator Content Marketing Together

The VIP Marketing Method™ isn’t about quick fixes. It’s a comprehensive, strategic approach to marketing that puts your ideal guests at the center of everything you do. By focusing on being valuable, intimate, and pervasive in your marketing efforts, you’ll be able to connect directly with your ideal guests and build a thriving tour business.

Remember, it’s not about having the most followers or creating the most content. It’s about creating the right content for the right audience at the right time.