Uncovering the secret to a profitable tour operator business is all about understanding your ideal guests and aligning your offerings with their needs, wants and desires. In this video, we dive into the importance of customer research and its transformative impact on your business strategy.

Choosing an ideal guest is just the beginning. There’s plenty more work to be done.

Don’t fall into the trap of assumptions. Instead, listen in to hear more about the powerful Guest Deep Dive™™. Learn our simple but effective strategies like interviews, short surveys, and even stealth research to gain specific insights about your guests.

I’ll reveal proven techniques for conducting customer research, ensuring your offerings align with what your guests truly desire. It’s time to move away from guesswork and craft exceptional experiences that meet their needs.

This is the second installment of our enlightening seven-part series, addressing common mistakes that hinder tour business owners from maximizing profits and selling more tours. Stay tuned for more valuable insights!

Want to learn more about the 7 Costly Tour Business Mistakes? Watch the whole series on YouTube today!