How specifically will you apply the principle of reciprocity on your tour? Do know of any other great academic studies on tipping?
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Building a recession-resistant tour operation isn’t about dramatic pivots or complete business overhauls—it’s about proactive steps taken while you still have breathing room.
While some tour businesses hit pause during volatile times, the most experienced operators in our community are taking a different approach. They’re planning for flexibility, not perfection.
More importantly, I want to highlight what they did so you can leverage these best practices during any period of uncertainty or disruption, whether from economic recession fears, climate challenges, regional conflicts, or political tensions.
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