- Be A Better Guide is now Guest Focus
How to SUPERCHARGE Your Tour Business Sales [Costly Tour Business Mistakes 1/7]
Welcome to Video 1 of 7 in our series on the 7 most common mistakes that keep tour business owners from selling more tours. Book a free 45-minute strategy call with a tour business coach here.
Are you a tour business owner struggling to attract the right crowd to your offerings? You might be missing out on a crucial piece of the puzzle – identifying your ideal target guest.
In our first video, we dive deep into why knowing your perfect customer is a game-changer and how overlooking it could be costing you big time. When you understand exactly who you’re trying to reach, it’s like having a GPS for your business decisions. From creating tours that resonate to crafting marketing messages that click – everything becomes more focused and effective.
In other words, you save time and money and attract the kind of people who are going to leave you amazing reviews online. Tune in and learn how to zero in on your ideal guest, choose a profitable niche, and ultimately sell more tours.
By the end of this video series, we’ll show you that your success as a tour operator is not determined by finding the right software, the right tool, or using the latest marketing hack. But Instead, the single, most effective path to building a thriving, profitable, tour business is to put your guest experience at the heart of everything you do. From Guest focused tour design and delivery, to guest focused sales and marketing.
Your success as a tour operator is not determined by having the right software, the right tools, or embracing the latest marketing hack. Instead, the single most effective path to building a thriving, profitable tour business is to keep guest experience at the heart of everything you do.
Are you making the mistake of trying to be too many things to too many people? This is the first mistake many tour operators make in their businesses.
It’s easy to fall into the trap of thinking that your tour is perfect for anyone who comes to your destination. But the truth is, people have diverse interests and preferences. Some seek daring adventures, while others are fascinated by the geology or history of an area. To truly stand out and create exceptional tours, you need to differentiate yourself and cater to your specific target guests.
What is an Ideal Target Guest?
Ideal target guests are simply the customers you would most like to serve with your tours, activities, and experiences. The key word here is “ideal.” These guests may be some of the best customers you’ve served in the past—the ones who were most satisfied and engaged with your tour. Niching down is the way to go. As they say, “The riches are in the niches.” This rings especially true in the tours and activity space.
Don’t Try to Serve Everyone
By attempting to serve everyone at once, you end up serving no one. It’s a disservice to yourself and your guests. When you design tours that are perfectly fit for an ideal target guest within a niche, your tour may actually be unappealing or uninteresting to the majority of visitors to your destination. I know this might sound counterintuitive, as our instinct is to sell to as many people as possible. However, by narrowing your focus and serving a specific niche, you can create truly exceptional experiences. These experiences result in more rave reviews, word-of-mouth referrals, and higher guest satisfaction scores.
Identify Your Key Guests
The key takeaway here is that for any product or service, you should be able to answer the question, “I help these specific people.” While you may still welcome guests outside of your target niche, having an ideal target guest in mind enables you to create compelling sales pages, deliver clear messaging about the value and benefits of your tours, and set expectations for those interested in joining your tours.
Time to Take Action
Reflect on your own tour offerings and identify your ideal target guests. Research, think deeply, and if you need assistance or guidance, I encourage you to book a free 45-minute strategy call with one of our tour business coaches. We are here to help you make this essential decision.
Remember, you are just one experience away from transforming your tour business. The results can be incredible, and you can build a thriving and profitable tour business by embracing the power of niche.
Together, let’s create unforgettable experiences and rebel against mediocre mass tourism. We are guest focus, and we are unforgettable.
