When naming your tour, you want to make sure that it accurately represents what people can expect from the experience. You also want to choose a name that is clear and descriptive, something that will grab people’s attention and make them want to learn more.
In this blog post, we will discuss some tips for choosing a tour name, as well as how to write a “bold promise” and an effective call to action (CTA). Watch the video below for more examples and expanded explanations.
Naming your tours
Most tour operators overthink the naming of their tours, but there are a few things you can keep in mind that will help you choose the perfect one.
First, make sure that your tour name accurately reflects what prospective guests can expect from the tour. You don’t want to disappoint your guests by having a tour name that doesn’t match up with the actual tour.
Second, try to choose a tour name that is simple, clear and uses descriptive language. Don’t make prospective guests think hard to work out what the tour is about.
Finally, try to incorporate keywords into your tour names, for example, Asheville E-bike Tour.
Writing a bold promise
Now that you have some tips for choosing a tour name, let’s discuss how to write a bold promise. A bold promise is a short statement (one or two sentences) that highlights the main benefits or unique selling points of the tour.
It should be interesting and enticing, something that will make people want to learn more about your tour.
When writing a bold promise, you might like to apply our Bold Promise Framework as follows:
Enjoy <biggest desire> without <biggest pain> even if <biggest objection>.
Let’s apply the framework to Asheville E-bike Tours.
Experience Asheville’s vibrant arts scene and fresh mountain air without the hassle of traffic and parking even if it’s your first time on an e-bike.
Crafting an effective call to action
Finally, let’s talk about how to create an effective call to action. A call to action is a statement that tells potential guests what you want them to do next. For example, if you want people to book a tour, your call to action might be “Book Now” or “Buy Tickets” or “Check Availability”.
Whatever you do, make sure that your call to action is instantly visible to your website visitors and easy to understand.
All of these three elements – your tour name, bold promise and call to action – should be “above the fold” on your website. This simply means that visitors shouldn’t have to scroll to see them.
That’s all for now! We hope this blog post has given you some helpful tips for choosing a tour name, writing a bold promise, and creating an effective call to action.
All the best with applying these tips and be sure to drop us an email at [email protected] if you’d like some extra help.
