Devour Tours was planning to expand to new markets across Europe when they had to shut down in-person food tours due to Covid-19. James and his team pivoted to create a popular cookbook followed by unique online, interactive food and drink experiences.
Memorable Quotes:
“We didn’t pivot online at first… We actually released a cookbook that a lot of the guides and team members put recipes into… and that sold really well.”
“It’s been a journey of trying to figure out what works and what doesn’t. It’s had its ups and downs but it’s certainly been interesting.”
“The online experiences will still be with us even when travel returns.”
“We hustled…everything we learned made our business stronger.”
Inspired by this Case Study?
Pivoting online is not for every tour operator – but there is tremendous opportunity for those willing to innovate, adapt and find new ways to serve customers. If you’ve been inspired by these case studies and want to learn more, we want you to know that we’re here to help.
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