Pivoting Online: Success Stories and Inspiration – Case Study: Gary UK Photography
Unable to host his usual in-person photography experiences in the UK due to Covid-19, Gary pivoted online and created a variety of subscription-based photography and astronomy workshops. This allowed him to (1) collaborate with others including someone from NASA, (2) reach a much wider & worldwide audience and (3) create a consistent, reliable income stream.
Memorable Quotes:
“I had another income stream overnight.”
“The online world is so big that you can come up with the most obscure product and people will buy it somewhere.”
“People still have money.”
“There are so many things you can automate… It’s not just time-saving, but it means you have more data at your fingertips.”
Inspired by this Case Study?
Pivoting online is not for every tour operator – but there is tremendous opportunity for those willing to innovate, adapt and find new ways to serve customers. If you’ve been inspired by these case studies and want to learn more, we want you to know that we’re here to help.
What is the Virtual Tour Business Program?
Our online coaching program helps fast-track your research and development of online experiences and saves you months of expensive trial and error. You’ll avoid tech headaches and receive the exact tools, tactics and strategies you need to bring your online tours and experiences to market. There are over 250 tour business owners and guides already in the program, many of whom are already selling and leveraging online experiences.
