1-Week AI Bootcamp (Nov 10 to 17) · From $97 · Registration closes Mon Nov 9 Save my seat

1-Week AI Bootcamp for Tour, Activity and Attraction Businesses

Learn how to use AI employees to run a leaner, more profitable experience business.

Tue Nov 10, Thu Nov 12 and Tue Nov 17
Noon to 1:30 pm Eastern (9 to 10:30 am in Los Angeles)
Registration closes Mon Nov 9, 11:59 pm Vancouver time

Save my Bootcamp seat, from $97Replays included · Session 1 money-back guarantee

In one week, you'll

  • See what operators like you have handed to AI, from guide schedules to follow-ups on old enquiries
  • Look behind the curtain at how we run Guest Focus with AI, and how we set up our team plan
  • Learn how to get your team using AI employees, and leave with two done-for-you AI employees set up for your business: one drafts your guest replies, the other helps ChatGPT, Claude and Gemini recommend you
  • Learn how to get more out of Claude and ChatGPT, even if you're short on time, not technical or don't know where to start

Operators who've already done this. Christian, Nick and Matt took our last AI bootcamp. In their own words:

Now that I've taken AI bootcamp... ChatGPT and Claude really know my business and can take on tasks much more easily with simple prompts than ever before... I feel like I'm finally the CEO of my business.Christian Hoeffel · Vineyard Voyages
The most recent workshop was setting up the AI Brain during the AI Bootcamp sessions. It gave my AI tools the context and learning base to grow alongside me and get better day over day.Nick Allen · Alaska Alpine Adventures
I feel so much more confident that I'm not intimidated by AI anymore. I feel more empowered using it altogether.Matt Schillizzi · City Food Tours (Philadelphia)

Most operators are using 1% of what AI can do

You're the marketer, the reservations desk, the guide trainer, the fixer and the final say. Your team can run the tours, but nothing else moves without you, and you can feel it.

And you probably already pay for ChatGPT or Claude. You open a tab, type a question, copy the answer, paste it into an email or your website, and tomorrow you do it all again. That's using AI by hand, and it's about 1% of what these tools can do.

Once you see the other 99%, the busywork stops being yours to carry. Guest questions get a reply drafted in your voice, waiting for your OK. The guide schedule is sorted before you open your laptop. Old enquiries get the follow-up you never had time to send. Your best hours go back to your guests, your team and the decisions only you can make.

Copying and pasting into a chat window is not the same as having an AI employee. That gap is the whole reason this bootcamp exists.

A dedicated seat on your team that keeps working while you run the tours

An AI employee is AI that's been trained on your business: your tours, your prices, your policies and your voice. It does one real job, and it reports to a human on your team who checks its work. It's not a prompt you babysit. Here's what that can look like in a tour, activity or attraction business:

Guest inboxDrafts replies to guest questions in your voice and leaves each one for your OK.
Reservations and operationsPulls bookings and guide availability into one schedule and flags tours that are nearly full.
MarketingNot only creates your content calendar, but schedules, posts and optimizes across your social media platforms.
SalesFinds old enquiries that never booked and drafts a friendly follow-up for each one.
FinanceTurns your booking exports into guide pay reports at the end of the month.
Getting foundChecks what ChatGPT, Claude and Gemini say about you and lists the fixes, biggest first.

You'll see real examples like these from operators in our August bootcamp, and leave with your first two AI employees set up for your business.

You're using AI. You're still doing the work

You use it for a description here and an email there. But between tours, your team and the inbox, there's never time to set it up properly for your business, so the frustrations pile up:

  • You repeat yourself in every chat, because your AI forgets your business when you close the window
  • Drafts still come back generic, not sounding like you or your business
  • You copy and paste between apps, still doing the manual steps AI was supposed to take off your hands
  • You know AI could save you time, but you don't know where to start or what will make a difference

When we asked 465 tour and travel businesses in our free AI Lab what's holding them back, operators told us in their own words:

Creating systems and automations - I can go to ChatGPT or another tool to do a lot of the AI tasks we use, but it still requires that manual step.
So overwhelmed how much there is with A.i in terms of capability so we don't know where to start. As small business don't have enough arms and hours!
Not enough time to figure it out as there's so much that needs to be done. Which is funny because AI could save me on time.
Find the right tool and train it completely for our tour business so it can work as staff.
Keeping our personal voice while standing out from the competition

This bootcamp is built around the feedback we received from operators and attractions like you.

Guests are asking AI where to go

A family planning a day out asks ChatGPT, Claude or Gemini for ideas, and the answer names a handful of businesses. Meanwhile the same guest questions land in your inbox every day, and the replies still come from you.

If AI can't tell who you're perfect for, you're invisible.

Three live sessions. You see it done, then you do it

Every session is live, with me teaching on my own screen. Session 1 shows you what's possible in a business like yours. Sessions 2 and 3 put it to work in yours.

Session 1Tue Nov 10 · 90 minAll tickets

See inside businesses like yours that run with AI employees

On day one I’m sharing my screen. You’ll see how we run Guest Focus with AI and what operators from our August bootcamp have already handed off. Then you map your own week and pick the busywork to hand off first.

What operators from our August bootcamp are doing now

Four calendars, one scheduleAndrea Dominguez at Discovery Pisa built a scheduler that folds four calendars into one, counts heads and assigns guides. Month-end now takes 10 minutes, and she gets about three hours a day back in high season.
Social posts that look like a brandChristian Hoeffel at Vineyard Voyages has AI posting to social media three times a week, and his rosters and waivers move into Xola on their own.
Paper receipts, filedAn aerial park owner drops scanned receipts into a folder. AI splits them into PDFs and files each one by vendor.
The morning check, doneA food tour operator’s AI checks the day’s FareHarbor schedule, guide assignments, dietary needs and waiver signatures every morning.
The reports she could never findA tour owner has Claude pull her FareHarbor reports and turn the raw numbers into trends.
A carpool plan in two minutesA travel club owner gave her AI 33 guests’ flight details and home addresses, and had the carpool plan in two minutes.

You’ll discover

  • The biggest mistakes operators make with AI, and how to avoid them
  • Why AI gives you generic answers, and how to make it sound like your business
  • Which job in your week to hand to AI first
Session 2Thu Nov 12 · 90 minAll tickets

Hire your first two AI employees

Day two is where this stops being something you watched. You get your Inbox Manager and your Get Recommended by AI employee, and we set them up together on your own business, so they’re working the same day.

You'll learn

  • The one line to add to your AI so it stops asking you technical questions (an August operator came up with it)
  • How to get guest replies that sound like you, with every reply waiting for your OK
  • How to read your first Get Recommended by AI report, and which fixes come first
Support sessionMon Nov 16 · 60 minTrailblazer and VIP

Bring whatever's stuck

We work through your setup questions with you, live.

Session 3Tue Nov 17 · 90 minAll tickets

Put them to work, and plan your next hires

We tune your two AI employees after a few days of real use, then plan what your team hands off next.

You'll learn

  • How to tune an AI employee when its first drafts miss the mark
  • How to bring your team in, so each person moves from doer to director
  • How to spot the next job worth handing to an AI employee
VIP sessionThu Nov 19 · 90 minVIP only

Your setup, on screen

Bring your AI employees and we'll work on your setup live.

Main sessions and VIP run noon to 1:30 pm Eastern; the Nov 16 support session runs noon to 1 pm Eastern. Start times: 9 am in Los Angeles, 10 am in British Columbia, 5 pm in London. Every ticket includes replays.

Save my seat for $97

Two more operators, in their own words

Trimmed for length. Jason took our earlier AI bootcamp, a longer four-week format.

About $16,000 from old enquiry emails

Jason runs multi-day trips in Italy, Croatia and Argentina. He had AI search his old enquiry emails for warm leads, and one filled the last two spots on his Puglia trip. In his words:

I was able to scrape through some emails and rustle up a warm lead that turned into a booking that turned into the last two spots of my Puglia trip filling, which is equivalent to about 16,000 in added revenue.
Jason Capps · Jason's Journeys

The jobs he least wanted to do

Doug runs Kauai Tour Guy on his own. He came in wanting AI to take on invoices and email.

I wanted to see if I could apply AI to my business. You know, maybe just doing my bookings, the things that I most don't want to do, which is filling out invoices, making sure everything's right, and sending it off to people, answering emails....the time you put into this is going to be exponentially to your favor.
Doug Ross · Kauai Tour Guy
Kelsey Tonner, founder of Guest Focus, in a flat cap and striped scarf

You'll see it on my own screen

I'm Kelsey Tonner. I started out as a tour leader, and for the last decade Guest Focus has coached 2,500+ tour, activity and attraction businesses in 75+ countries.

For ten years we started with the Guest Focus Formula, then added tools. It worked, but the thing we heard most was "too busy to work on the business." AI changes the order. Now we start with AI to win back time, then point that time at your guests.

We run Guest Focus this way ourselves. In Session 1 I'll open the curtain on our own setup, from our AI chief of staff to how we set up our team plan. At Arival, everyone asked me how to show up in ChatGPT, so one of your two AI employees answers exactly that.

Kelsey

I really believe in what Kelsey's doing over there at Guest Focus. It's really powerful.Dan Oberlatz, Alaska Alpine Adventures

Choose your ticket

Every ticket includes

  • Three live sessions with Kelsey: Tue Nov 10, Thu Nov 12 and Tue Nov 17
  • Real examples of what operators like you have handed to AI, so you know where to start
  • A look behind the curtain at how we run Guest Focus with AI and set up our team plan
  • Your Inbox Manager and your Get Recommended by AI employee, set up with you live
  • Replays
  • The Session 1 money-back guarantee

Bootcamp Ticket

$97USD

Best if you'll make all three live sessions.

  • Everything above
  • Replays for 30 days
Get the Bootcamp Ticket

Trailblazer

$197USD

Best if you want a hand getting both AI employees working.

  • Everything in the Bootcamp Ticket
  • An extra live support session, Mon Nov 16 (60 min)
  • Replays and transcripts of every call for 6 months, ready to drop into your ChatGPT or Claude
  • The Sales Page Optimizer: a done-for-you AI employee that scores your sales page, rewrites it in your guests’ words and builds a new mockup for your developer (or codes the new page itself)
Get Trailblazer

VIP

$397USD

Best if you want your own setup worked on live.

  • Everything in Trailblazer
  • VIP session, Thu Nov 19 (90 min): your setup, on screen
  • Replays and transcripts for 12 months
  • Take Back Your Day Productivity Playbook, including a personalized Mission Control dashboard
  • Take Back Your Privacy: Your Personal AI Privacy Agent. Put AI to work finding who holds your personal information, requesting its removal, and helping you keep it off data-broker sites.
Get VIP
+$97per extra person from your business, on the same tier. A team of 5 at VIP is $397 + 4 x $97 = $785.

💬 Your mobile is required at checkout so we can text your session reminders (deliverability varies by country). Everyone also gets reminders by email.

Why it's $97: we want more operators to see how we teach, and some of you will want to bring your whole team into our 8-week AI Team Certification afterwards. Start with any ticket and upgrade later by paying the difference, even after the bootcamp starts.

Session 1 guarantee

Try Session 1. If it's not right for you, get your money back

Attend Session 1 live or watch the replay. If it isn't right for you, email [email protected] before Session 2 starts (noon Eastern, Thu Nov 12) and we'll refund your ticket in full.

Who this is for

If you're the person answering guest emails after the last tour, and you want guests to find you when they ask AI, this is for you.

It fits

  • Owners, managers and team members at tour, activity and attraction businesses, from mom-and-pop operators to large attractions
  • People who already use ChatGPT or Claude and know they're barely scratching the surface
  • First-timers who want a guided start
  • Teams who want to learn together

It's probably not for you if

  • You've already decided AI isn't for your business. (Curious but unsure? You're exactly who Session 1 is for, and it's covered by the guarantee.)
  • Your business isn't in tours, activities or attractions. Every example and setup is built for experience businesses.
  • You want someone to set it all up without you. This is hands-on, and you'll get the most from it by building alongside us.
  • You can't set aside about five hours between Nov 10 and 17 for the sessions or the replays.

Questions, and straight answers

I'm not technical. Will I get stuck?

In August, one operator stalled when AI asked him technical questions. Another operator suggested the fix, and we're building it in: a rule telling your AI to explain things in plain words and not hand you technical choices. Trailblazer and VIP also include a live support session.

I already use AI every day. Is this too basic?

Here your AI gets a real job. You'll see how operators and our own team hand whole jobs to AI employees, and you'll leave with two set up for your own business.

What if I can't make it live?

Every ticket includes replays: 30 days with the Bootcamp Ticket, six months with Trailblazer and 12 months with VIP. Sessions run noon to 1:30 pm Eastern, which is the early hours of the morning in Australia and New Zealand.

Do I need Claude, or can I use ChatGPT?

You need a paid plan for either one. Claude Pro and ChatGPT Plus are both $20 USD a month on monthly billing (checked Oct 21 2026).

What computer do I need?

A Mac or Windows computer. An iPad or Chromebook won't do the setup.

Does it work with my booking system?

The Inbox Manager works from your email, so it doesn't need a connection to your booking system. It answers from your tours, prices and policies, so it won't know live availability.

Is my business information safe?

Your AI employees run inside your own Claude or ChatGPT account. They only see the email and files you connect, and your plan's privacy settings apply.

Can you promise ChatGPT will recommend my business?

No one can. Your Get Recommended by AI employee shows what ChatGPT, Claude and Gemini say about you today and what to fix first, so you can check again after your changes.

Can I bring my team?

Yes. Add each person at checkout for $97. They get the same tier as your business.

I came to the August bootcamp. Is this different?

Yes. It's shorter, and Get Recommended by AI is new.

What if it's not for me?

Attend Session 1 live or watch the replay. If it isn't right for you, email [email protected] before Session 2 starts and we'll refund your ticket in full.

Sessions start Tue Nov 10. Save your seat

Registration closes Mon Nov 9 at 11:59 pm Vancouver time.

Imagine going from eighty percent of your time bogged down to eighty percent in your zone of genius, and helping every person on your team do the same. That's The AI Flip, and these three sessions are where it starts.

Save my Bootcamp seat, from $97Replays included · Session 1 money-back guarantee

P.S. Bringing your team? Each extra person is $97 and gets the tier you choose, so everyone leaves with the same two AI employees.

P.S. You're covered by the Session 1 guarantee. Attend Session 1 live or watch the replay, and if it isn't right for you, request a full ticket refund before Session 2 starts.

1-Week AI Bootcamp (Nov 10 to 17)From $97 · Registration closes Mon Nov 9
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