Simon Burke

Simon Burke

Simon Burke

Tour Business Coach

Simon began his career in tourism as a tour guide with Fat Tire Tours – Paris. As a trained social studies teacher and a dual FR/US citizen, this job fits like a glove! After three years as a tour guide with Fat Tire and side-hustling as an independent motorcycle guide, Simon returned to FTT – Paris to create its human resources department.

Specializing in local compliance and talent acquisition, Simon took over the hiring strategy for FTT’s European operations in autumn of 2019. With a new group of trainees set to begin work in several cities, COVID required an immediate 180 degree turn for everyone. After a decade of building tour leader teams, Simon combined his two passions and started a motorcycle sidecar tour business, and welcomed his first guests in Paris in spring of 2022.

Kelsey Tonner
Founder & Lead Coach

Kelsey is the founder of Guest Focus and the Be a Better Guide Project.

Read more about Kelsey >

Chad Krolouski
Director & Lead Coach

Chad is an experienced tour leader, trainer and tour business consultant.

Read more about Chad >

John LaVerne
Tour Business Coach

John founded Bulldog Tours in 2001 as a hobby with a goal of helping preserve his hometown.

Read more about John >

Landing-Page
7 Best Practices for Your Tour Sales Pages
If you want potential guests to book your tour online, you need to make it super easy for them to do...
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Thumbnail - Guest Focus Introduction for tour owners
Be A Better Guide Project becomes Guest Focus
We've got a brand new name, a brand new logo and a brand new website. All of the free resources and training...
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The one simple technique that great speakers use, that most tour guides have never heard of…
As tour guides, we have a lot to learn from some of the great orators of history, as well as great speakers...
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