The Definitive Guide to Growing Your Tour Business

A step-by-step playbook for generating more tour bookings, consistently.

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Are you a tour operator wanting more tour bookings?

Do you want to grow your tour business? Guest Focus has helped over 2,000 tour operators from 75+ countries increase their bookings. In this definitive guide, we share some of our best tips for growing a tour business.

Here’s what this 49-page step-by-step roadmap covers:

Instantly boost your tour bookings

with 5 proven marketing tactics for generating bookings into today’s challenging environment.

Profile your ideal target guest

using 5 little-known criteria for identifying a profitable niche or target market.

Optimize any tour

for your ideal guests by conducting a Guest Deep Dive.

Design unforgettable tours

by addressing the desires of your ideal target guests, applying the ‘Unforgettable Product Pyramid’ and selecting the right tour theme.

Save time and money

by developing a powerful technology stack that puts your business on autopilot.

Recruit and retain world-class tour guides

with a systematic human resources process.

Grow your tour business

using one of 4 sustainable approaches for scaling-up effectively.

You should read this guide if…

You’re worried your marketing efforts aren’t delivering maximum bookings.
You’re bouncing around from one urgent task to another without much focus.
You’re searching for cost-effective ways to improve your marketing ROI?
You want to grow your tour business in a truly sustainable way.
You can’t work out why your current strategy isn’t leading to growth.
You’re motivated to grow your tour business.

Meet the author: Kelsey Tonner

Kelsey is the founder of Guest Focus and the Be a Better Guide Project. He has over two decades of experience helping tour business owners – not only as a coach, mentor, and consultant – but also as a tour designer, operations manager, tour leader trainer, and award-winning guide.

His vision is to help fill the world with incredible experiences by building the world’s best coaching program for tour business owners. Since 2015, his courses and programs have helped over 2,000 tour operators from 75+ countries grow their businesses and Kelsey is a regular speaker at 30+ international industry conferences.

As a true-blue Canadian, he simply adores being out in nature. Camping, biking, hiking, paddling, skiing – you name it. If it can be done outside, chances are Kelsey loves doing it! Working on this business with his incredible wife Sarah enables them to explore the world, living remotely with their three beautiful daughters.

5 Reasons Why

You need ‘The Definitive Guide to Growing Your Tour Business’

1

Now is the time

As we emerge from the global pandemic, now is the right time to expand your tour business. Pent-up demand and accrued leave means people will be traveling in record numbers. This guide will help you capitalize on this opportunity.

2

Learn vital strategies

Establishing a successful tour business requires much more than simply good marketing. In this guide, you’ll learn vital strategies such as how to design a remarkable tour and how to recruit world-class tour guides.

3

Cut through the confusion

It’s easy to become confused as a tour operator because a lot of the information about marketing and growing a business is conflicting. In this definitive guide, Kelsey cuts through the confusions and lays out a step-by-step process for growing your tour business.

4

Go from a looker to a booker

There’s no such thing as a silver bullet when it comes to growing a tour business. Bookings aren’t generated after one interaction alone. Kelsey shows how to lead someone from a looker to a booker with smart marketing.

5

Actionable Insight

To make sure you don’t suffer from analysis-paralysis each chapter finishes with an action plan. Simply learning stuff doesn’t grow a business. You have to put the strategies contained in this guide into action.