These pricing errors can silently drain your profits day after day, month after month, and year after year. Let’s examine each one to ensure you’re not leaving money on the table.
These pricing errors can silently drain your profits day after day, month after month, and year after year. Let’s examine each one to ensure you’re not leaving money on the table.
The good news is that after working with hundreds of tour and activity operators around the world, we’ve found that getting pricing right is actually one of the most effective ways to grow your tour business.
Building a recession-resistant tour operation isn’t about dramatic pivots or complete business overhauls—it’s about proactive steps taken while you still have breathing room.
While some tour businesses hit pause during volatile times, the most experienced operators in our community are taking a different approach. They’re planning for flexibility, not perfection.
More importantly, I want to highlight what they did so you can leverage these best practices during any period of uncertainty or disruption, whether from economic recession fears, climate challenges, regional conflicts, or political tensions.